Producing. A fish out of water.
My vision is not small. It never has been. And I'm not talking about my life. Im talking about my "photographic eye". I see things in large scale. Which is somewhat ironic considering the other half of my business is families, the most intimate thing you can try to capture. But that said, I see environment, I see space, I see shapes within shapes. And somehow, this computes to beauty to the onlooker. And really, Im just playing with lights and blocks in my head. Boy, did I pull the wool over your eyes!
Last Spring, while experimenting with "lifestyle" photography, I did a fashion shoot for my friends' menswear line. Having never produced a fashion shoot before, I ran around like a chicken without a head, attempting to manage a lot of moving parts. The croquette scene from the animated version of Disney's Alice in Wonderland, kept creeping up for me. As one piece fell crashing down, another stood firmly in place, creating an obstacle course of sorts, not unlike the one we frequently hop around, in snow-filled, New York City winters.
After several cancellations, reschedules, rebookings and last minute locations changes, the day of the shoot finally arrived. I had a rented a light unit that was not charged, the camera I rented as back up was not allowing me to use it on manual, and the reflector I had, only reflected on one of my two subjects. This was Murphy's law. However, as a former classroom teacher, I know better than most, that there is no time to bitch in the moment. There is only time to be IN the moment. And in it, I was.
Considering the amount of SNAFUs that seemed to be occurring, and the freezing gale force winds to boot, I was giddy with excitement at the results I was getting. It's true, I did not necessarily meet the standards set by the client when we had started this expedition. And when I was getting feedback, I held my breath, because it was prefaced with, I want to discuss the images with you. However, one of the greatest lessons I am learning from this journey of running my own show is this; a great part of creating art professionally is being humbled by your clients feedback. Its not a classroom critique. Its real, cut throat, we-dont-really-care-if-this-hurts-your-feelings feedback- and YES, this is great. Because this makes your product for THEM better. And it makes you more aware. Aware of the goals you are setting for yourself and heights that you will reach the next time around, should there be one. Clients that like you enough to do this are amazing. Because they are not only committed to a great product, they are committed to working with you. At least one more time.